Subtle Hoot
Topics
Decision-Making Psychology

Decision-Making Psychology

Study how customers make decisions, with a focus on overcoming indecision and driving action.

Trust-Building Tactics Sales Psychology Marketing Psychology Psychological Triggers Pricing Psychology Psychological Selling Behavior Nudges Customer Retention Decision-Making Psychology Sales Influence Techniques Behavioral Psychology Influence & Persuasion Negotiation Techniques Consumer Brands Priming Prospects Sales Tactics for SaaS Buyer Decision-Making

Sales PsychologySales Psychology

+8+8

Why a challenging SaaS onboarding builds long-term loyalty

Making the initial process challenging can strengthen commitment and customer retention

Marketing PsychologyMarketing Psychology

+6+6

Priming in SaaS marketing emails

Why repeating key phrases prepares buyers for action

Pricing PsychologyPricing Psychology

+6+6

Hyperbolic discounting in SaaS annual pricing

Why immediate savings beats long-term gains